Kapoor, Ramneek.2012 <br/><br/>
Consumer behaviour :  text and cases / 
Ramneek Kapoor, Nnamdi O. Madichie. 
 - New Delhi :  Tata McGraw Hill,  c2012. 
 - xvii, 426 p. :  ill. ;  23 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780071078108 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Consumer behavior--Case studies.