Retail category management - Fowler, Deborah C.; Goh, Ben K. (Upper Saddle River, N.J. : Pearson Prentice Hall, 2012)
Category management -- Retail evolution and strategies -- Measurements and productivity -- Retail value chain management -- Category management cycles -- Category role -- Category management strategies -- Category tactics -- Shopper insights -- Careers in category management.
Includes bibliographical references and index.
Keywords: Consumers; Marketing; Retail trade -- Management