Makkar, Urvashi <br/><br/>
Customer relationship management / 
 CRM : customer relationship management 
Urvashi Makkar, Harinder Kumar Makkar 
 - New Delhi :  Tata McGraw Hill,  c2012 
 - xvii, 274 p. :  ill. ;  25 cm 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780071333313 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations--Management