Babin, Barry J. <br/><br/>
CB4 / 
 Consumer behavior 
by Barry Babin, Eric Harris. 
 - 4th ed. 
 - Mason, Ohio :  Andover :  South-Western ;  Cengage Learning [distributor],  2013. 
 - xii, 372 p. :    ill. ;    28 cm. 
<br/><br/><label>ISBN: </label>1111821771 9781111821777 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.