Pride, William M. <br/><br/>
Marketing 2014 / 
William M. Pride and O. C. Ferrell. 
 - 17th ed. 
 - Australia ;  Mason, OH :  South Western Cengage Learning,  c2014. 
 - xxxii, 735 p. :  ill. ;  29 cm. 
<br/><br/><label>ISBN: </label>1133939252 9781133939252 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.