Lamb, Charles W., <br/><br/>
Marketing / 
Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel. 
 - Twelfth edition. 
 - 1 volume (various pagings) :  illustrations ;  29 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781111821647 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Management.