TY  - BOOK
AU  - Czinkota,Michael R.
AU  - Ronkainen,Ilkka A.
AU  - Zvobgo,Gilbert
TI  - International marketing
SN  - 9781408009239
PY  - 2011///
CY  - Sydney
PB  - South-Western/Cengage Learning
KW  - Export marketing
KW  - International business enterprises
N1  - Includes bibliographical references and index
ER  -