Czinkota, Michael R. <br/><br/>
International marketing / 
Michael R. Czinkota, Ilkka A. Ronkainen and Gilbert Zvobgo. 
 - Sydney :  South-Western/Cengage Learning,  c2011. 
 - xxvi, 592 p. :  ill., maps (some col.) ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781408009239 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.<br/>International business enterprises.