Kurtz, David L. <br/><br/>
Contemporary marketing / 
David L. Kurtz. 
 - 2011 update ed. 
 - Australia ;  Mason, OH :  South-Western Cengage Learning,  c2011. 
 - 1 v. (various pagings) :  col. ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9780538746892 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.