TY  - BOOK
AU  - Lee,William G.
TI  - The hidden wealth of customers: realizing the untapped value of your most important asset 
SN  - 9781422172315
PY  - 2012///
CY  - Boston, Mass.
PB  - Harvard Business Review Press
KW  - Consumer behavior
KW  - Customer loyalty
KW  - Customer relations
N1  - Includes bibliographical references (p. [199]-202) and index
ER  -