Lee, William G. <br/><br/>
The hidden wealth of customers :  realizing the untapped value of your most important asset / 
Bill Lee. 
 - Boston, Mass. :  Harvard Business Review Press,  c2012. 
 - 222 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. [199]-202) and index. 
<br/><br/><label>ISBN: </label>9781422172315 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Customer loyalty.<br/>Customer relations.