Chattopadhyay, Amitava. <br/><br/>
The new emerging market multinationals :  four strategies for disrupting markets and building brands / 
Amitava Chattopadhyay and Rajeev Batra with Aysegul Ozsomer. 
 - New York, NY :  McGraw-Hill,  c2012. 
 - xii, 335 p. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 303-320) and index. 
<br/><br/><label>ISBN: </label>9780071782890 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Strategic planning.