Ferraro, Gary P.
The cultural dimension of global business /
Gary P. Ferraro, Elizabeth K. Briody.
- 7th ed.
- Boston : Pearson, c2013.
- xii, 292 p. : ill. ; 23 cm.
Includes bibliographical references (p. 268-280) and index.
9780205835591
Intercultural communication.
International business enterprises--Social aspects.
Technical assistance--Anthropological aspects.