Ferraro, Gary P.

The cultural dimension of global business / Gary P. Ferraro, Elizabeth K. Briody. - 7th ed. - Boston : Pearson, c2013. - xii, 292 p. : ill. ; 23 cm.

Includes bibliographical references (p. 268-280) and index.

9780205835591


Intercultural communication.
International business enterprises--Social aspects.
Technical assistance--Anthropological aspects.