Kumar, Piyush. <br/><br/>
Decision equity :  the ultimate metric to connect marketing actions to profits / 
Piyush Kumar, Kunal Gupta. 
 - [New York, N.Y.] (222 East 46th Street, New York, NY 10017) :  Business Expert Press,  2011. 
 - xiii, 181 p. :  ill. ;  23 cm. 
 - Marketing strategy collection,  2150- 9662 .
<br/><br/>Includes bibliographical references (p. [169-171]) and index 
<br/><br/><label>ISBN: </label>9781606491935 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making.