Zikmund, William G. <br/><br/>
Essentials of marketing research / 
William G. Zikmund, Barry J. Babin. 
 - 5th ed. 
 - Australia ;  Mason, OH :  South-Western Cengage Learning,  c2013. 
 - xxiv, 452 p. :  ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781133190646 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.