TY  - BOOK
AU  - Hardoon,David Roi
AU  - Shmueli,Galit
TI  - Getting started with business analytics: insightful decision-making 
T2  - Chapman & Hall/CRC machine learning & pattern recognition series
SN  - 9781439896532
PY  - 2013///]
CY  - Boca Raton, FL
PB  - CRC Press
KW  - Business planning
KW  - Statistical methods
KW  - Data mining
KW  - Decision making
N1  - Includes bibliographical references (pages 165-166) and index
ER  -