Wershing, Stephen. Stop asking for referrals : a revolutionary new startegy for building a financial services business that sells itself / Stephen Wershing. - New York : McGraw-Hill, c2013. - 193 p. ; 24 cm. Includes bibliographical references (p. 177-182) and index. ISBN: 0071808191 9780071808194 Subjects--Topical Terms: Financial planners--Marketing.Financial planners--Marketing.Financial services industry--Marketing.Investment advisors--Marketing.