TY  - BOOK
AU  - Gamble,John
AU  - Thompson,Arthur A.
TI  - Essentials of strategic management : : the quest for competitive advantage 
SN  - 9780078029288
PY  - 2013///
CY  - New York, NY
PB  - McGraw-Hill/Irwin
KW  - Business planning
KW  - Competition
KW  - Strategic planning
KW  - Case studies
N1  - Includes index
ER  -