Essentials of strategic management : the quest for competitive advantage /
John E. Gamble, Arthur A. Thompson, Jr., Margaret A. Peteraf.
- 3rd ed.
- New York, NY : McGraw-Hill/Irwin, c2013.
- xl, 519 p. : col ill. ; 26 cm.
Includes index.
9780078029288
Business planning. Competition. Strategic planning. Strategic planning--Case studies.