Psychology of branding / 
W. Douglas Evans, editor 
 - [Hauppauge] New York :  Nova Publishers,  [2013] 
 - xi, 240 pages :  illustrations (some color) ;  26 cm. 
 - Psychology research progress .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781626188174 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Psychological aspects.<br/>Branding (Marketing)--Psychological aspects.