Zimmerman, Alan S.,  1942- <br/><br/>
Business to business marketing management :  a global perspective / 
Alan Zimmerman and Jim Blythe. 
 - 2nd ed. 
 - New York, NY :  Routledge,  2013. 
 - xxiv, 498 p., :  ill., ;  25 cm. 
<br/><br/> Blythe's name appears first in the earlier edition. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780415537025 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.