TY  - BOOK
AU  - Johnson,Catherine
TI  - Branding television
T2  - Comedia
SN  - 9780415548427
PY  - 2012///
CY  - Abingdon, Oxon, New York
PB  - Routledge
KW  - Branding (Marketing)
KW  - Great Britain
KW  - United States
KW  - Television broadcasting
N1  - Includes bibliographical references and index
ER  -