Johnson, Catherine. <br/><br/>
Branding television / 
Catherine Johnson. 
 - Abingdon, Oxon ;  New York :  Routledge,  c2012. 
 - xvii, 197 p.;  25 cm. 
 - Comedia .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780415548427 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)--Great Britain.<br/>Branding (Marketing)--United States.<br/>Television broadcasting--Great Britain.<br/>Television broadcasting--United States.