Yeshin,Tony. <br/><br/>
Sales promotion / 
Tony Yeshin. 
 - Australia :  Thomson Learning,  2006. 
 - vii,321 p.  ;  25 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781844801619 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales promotion.