Ireland, R. Duane <br/><br/>
Understanding business strategy :    concepts and cases /  
R. Duane Ireland, Robert E. Hoskisson, Michael A. Hitt. 
 - Mason, OH :    South-Western/Cengage Learning,    2008. 
 - 28p.:  ill ;  26cm 
<br/><br/><label>ISBN: </label>9780324282467 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business planning<br/>Business planning--Case studies<br/>Strategic planning<br/>Strategic planning--Case studies