Shaw, Paul. <br/><br/>
Helvetica and the New York City subway system :  the true (maybe) story / 
Paul Shaw. 
 - Rev. ed. 
 - Cambridge, Mass. :  MIT Press,  c2011. 
 - xi, 131 p. :  col. ill., col. maps ;  25 x 29 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/>Introduction -- The labyrinth -- Bringing order out of chaos -- Transportation signage systems in the 1960s -- The New York City Transit Authority and Unimark International -- The myth of the Helvetica juggernaut -- Standard, Helvetica, and the New York City subway system -- The fate of the Unimark system -- Helvetica infiltrates the New York City subway system -- Helvetica triumphant : the subway system today -- Chronology. 
<br/><br/><label>ISBN: </label>9780262015486 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Helvetica type--New York (State)--New York.<br/>Signs and signboards--Lettering.--New York (State)--New York<br/>Subways--New York (State)--New York.