Gabay, J. Jonathan. <br/><br/>
Gabay's copywriters' compendium :  the definitive creative writer's guide / 
J. Jonathan Gabay. 
 - Paperback ed. 
 - Oxford ;  Burlington, MA :  Elsevier,  2007. 
 - 709 p. :  ill. ;  24 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780750683203 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising copy--Handbooks, manuals, etc.<br/>Creative writing--Handbooks, manuals, etc.