Khoo, Kheng-Hor. Applying Sun Tzu's Art of war in marketing / Art of war in marketing. Sun Tzu's Art of war in marketing. Khoo Kheng-Hor. - Selangor Darul Ehsan, Malaysia : Pelanduk Publications, 2002. - 121p. : ill. ; 16cm. ISBN: 9679788083 9789679788082 Subjects--Topical Terms: Marketing.