Shore, Robert. <br/><br/>
10 advertising principles / 
 Ten advertising principles 
Robert Shore. 
 - [London] :  Vivays,  c2012. 
 - 176 p. :  col. ill. ;  25 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781908126306 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.