TY  - BOOK
AU  - Wilson,Alan M.
TI  - Services marketing: integrating customer focus across the firm 
SN  - 0077131711
PY  - 2012///
CY  - Maidenhead [etc.]
PB  - McGraw-Hill Education, cop.
KW  - Customer services
KW  - Marketing
KW  - Service industries
ER  -