Services marketing :  integrating customer focus across the firm / 
Alan M. Wilson ... [et al.]. 
 - 2nd European ed. 
 - Maidenhead [etc.] :  McGraw-Hill Education, cop.,  2012. 
 - xxv, 559 p. :  ill. ;  27 cm. 
<br/><br/><label>ISBN: </label>0077131711 9780077131715 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer services.<br/>Marketing.<br/>Service industries--Marketing.