Fisk, Raymond P. <br/><br/>
Services marketing :  an interactive approach / 
Raymond P. Fisk, Stephen J. Grove, Joby John. 
 - 4th ed. 
 - Mason, Ohio :  Andover :  South-Western ;  Cengage Learning [distributor],  2014. 
 - xxiii, 261 p. :  ill. ;  26 cm. 
<br/><br/><label>ISBN: </label>1285057139 9781285057132 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Management.<br/>Service industries--Marketing.