Sörensen, Hans Eibe.

Business development : a market-oriented perspective / Hans Eibe Sörensen. - Hoboken, N.J. : Wiley, 2012. - xi, 553 p. : ill. ; 23 cm.

Fakulti Keusahawanan dan Perniagaan.

Includes bibliographical references and index.

9780470683668


Marketing--Management.
Strategic planning.