Sörensen, Hans Eibe.
Business development : a market-oriented perspective /
Hans Eibe Sörensen.
- Hoboken, N.J. : Wiley, 2012.
- xi, 553 p. : ill. ; 23 cm.
Fakulti Keusahawanan dan Perniagaan.
Includes bibliographical references and index.
9780470683668
Marketing--Management.
Strategic planning.