TY  - BOOK
AU  - Osterwalder,Alexander
AU  - Clark,Tim
AU  - Pigneur,Yves
TI  - Business model generation: a handbook for visionaries, game changers, and challengers 
SN  - 9780470876411
PY  - 2010///
CY  - Hoboken, NJ
PB  - Wiley
KW  - Business planning
KW  - New business enterprises
KW  - Strategic planning
N1  - Includes bibliographical references
ER  -