Nurul Zarirah Nizam. Prinsip pemasaran / Nurul Zarirah Nizam, Othman Aman. - Durian Tunggal, Melaka : Universiti Teknikal Malaysia, 2010. - 145 p. : ill. ; 25 cm. Subjects--Topical Terms: Branding (Marketing).Marketing--Management.Marketing--Planning.