The soul of design : harnessing the power of plot to create extraordinary products - Devin, Lee, 1938-; Austin, Robert D. (Robert Daniel), 1962- (Stanford, California : Stanford Business Books, an imprint of Stanford University Press, 2012)
xi, 178 p.
Keywords: Creative thinking; Includes bibliographical references (pages 167-172) and index; New products -- Management; Product design; Product management