Product development :  a structured approach to consumer product development, design, and manufacture / 
Anil Mital ... [et al.]. 
 - Amsterdam ;  Boston, MA :  Butterworth-Heinemann, An imprint of Elsevier,  c2008. 
 - xviii, 425 p. :  ill. ;  27 cm. 
<br/><br/> Fakulti Keusahawanan dan Perniagaan. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780750683098 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products--Management.<br/>New products--Marketing.<br/>Strategic planning.