TY  - BOOK
AU  - Meister,Sandra
TI  - Brand Communities for fast moving consumer goods: an empirical study of members' behavior and the economic relevance for the marketer
SN  - 3834940542
PY  - 2012///
CY  - Wiesbaden
PB  - Springer Gabler
KW  - Brand loyalty
KW  - Branding (Marketing)
KW  - Nondurable goods
KW  - Marketing
KW  - Relationship marketing
N1  - Includes bibliographical references
ER  -