Meister, Sandra. <br/><br/>
Brand Communities for fast moving consumer goods:  an empirical study of members' behavior and the economic relevance for the marketer/ 
Sandra Meister ; foreword by Claudia Fantapié Altobelli. 
 - Wiesbaden :  Springer Gabler,  c2012. 
 - xxiii, 292 p. :  ill. ;  22 cm. 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>3834940542 9783834940544 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand loyalty.<br/>Branding (Marketing).<br/>Nondurable goods--Marketing.<br/>Relationship marketing.