TY  - BOOK
AU  - Venkatesh,K.
TI  - Marketing of information technology: concepts, products, services and intellectual property rights 
SN  - 0070248729
PY  - 2009///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Information technology
KW  - Marketing
N1  - Includes bibliographical references
ER  -