Venkatesh, K. <br/><br/>
Marketing of information technology :  concepts, products, services and intellectual property rights / 
K. Venkatesh. 
 - New Delhi :  Tata McGraw-Hill,  2009. 
 - xvi, 152 p. :  ill ;  23 cm. 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>0070248729 9780070248724 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Information technology--Marketing.