Mohr, Jakki J. <br/><br/>
Marketing of high-technology products and innovations / 
Jakki Mohr, Sanjit Sengupta, Stanley Slater. 
 - 3rd, International ed. 
 - Upper Saddle River, N.J. :  Prentice Hall,  c2010. 
 - xxvi, 538 p. :  ill. ;  26cm. 
<br/><br/> Fakulti Keusahawanan dan Perniagaan. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780131364912 
<br/><br/><label>Subjects--Topical Terms: </label><br/>High technology industries--Marketing.