TY - BOOK AU - Thompson,Arthur A. AU - Thompson,Arthur A. TI - Crafting and executing strategy: the quest for competitive advantage : concepts and cases SN - 9780078112720 PY - 2012/// CY - New York PB - McGraw-Hill/Irwin KW - Strategic planning KW - Case studies N1 - Includes index; Pusat Pengajian Bahasa dan Pembangunan Insaniah; Rev. ed. of: Crafting and executing strategy / Arthur A. Thompson. 18th ed. 2010 ER -