Marketing management :  an Asian perspective / 
Philip Kotler ... [et al.]. 
 - 6th ed. 
 - Singapore :  Pearson Education South Asia Pte Ltd,  2013. 
 - 1 v. (various paging) :  col. ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9789810687977 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Management.--Asia