Johnson, Gerry. <br/><br/>
Exploring strategy / 
Gerry Johnson, Richard Whittington, Kevan Scholes. 
 - 9th ed. 
 - Harlow :  Pearson Education,  2011. 
 - xxix, 562 p. :  ill. ;  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780273711919 9780273737001 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business planning.<br/>Strategic planning.