Schultz, Don E. <br/><br/>
Brand babble :  sense and nonsense about branding / 
Don E. Schultz, Heidi F. Schultz. 
 - Mason, Ohio :  South-Western/Thomson Learning,  c2004. 
 - 156 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780538727143 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)