McDaniel, Carl D. <br/><br/>
Marketing research. 

 - 9th ed., International student version /  Carl McDaniel, Jr., Roger Gates. 
 - Hoboken, N.J. :  Wiley,  c2013. 
 - ca. 750 p. in various pagings :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781118112717 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing research--Computer network resources.