Bateson, John E. G.  <br/><br/>
Services marketing / 
John E. G. Bateson, K. Douglas Hoffman.  
 - 4th ed., international ed.  
 - Australia ;  United Kingdom :  South-Western,  2011.  
 - xvi, 468 p. :  ill. ;  26 cm.  
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0538476451 9780538476454 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.