Heracleous, Loizos. Crafting strategy : embodied metaphors in practice / Loizos Heracleous and Claus D. Jacobs. - New York : Cambridge University Press, 2011. - xxii, 237 p. : ill. ; 24 cm. Includes bibliographical references and index ISBN: 9780521116558 Subjects--Topical Terms: Creative thinking. Metaphor--Social aspects. Organizational behavior. Strategic planning.