Heracleous, Loizos.

Crafting strategy : embodied metaphors in practice / Loizos Heracleous and Claus D. Jacobs. - New York : Cambridge University Press, 2011. - xxii, 237 p. : ill. ; 24 cm.

Includes bibliographical references and index

9780521116558


Creative thinking.
Metaphor--Social aspects.
Organizational behavior.
Strategic planning.