Vella, Kevin J. <br/><br/>
The marketing firm :  economic psychology of corporate behaviour / 
Kevin J. Vella and Gordon R. Foxall. 
 - UK :  Edward Elgar Publishing Limited,  2011. 
 - vi, 320p. :  ill. ;  24cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781848444157 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing. <br/>Marketing--Case studies. <br/>Marketing--Economic aspects. <br/>Marketing--Psychological aspects.